Musings on storytelling and other things corporate.

Hemingway, Faulkner and the fear of looking silly
Luke Collins Luke Collins

Hemingway, Faulkner and the fear of looking silly

Need a dictionary to understand what you're reading? Can't work out why it's grammatically incorrect? Someone was compensating for the fear of looking silly. Here's why the best content worries less about looking smart, and more about being effective.

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All the print that’s fit for news
Luke Collins Luke Collins

All the print that’s fit for news

If you dare to open your mailbox during the holiday season, you'll probably think the power of print is undiminished. But when it comes to really engaging with your audience, print gets short shrift in the digital age - and it shouldn't.

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When it comes to content, be Federer
Luke Collins Luke Collins

When it comes to content, be Federer

There's no shame in your content emulating Rafa Nadal: works hard; is very, very, very good; and does the job. But be honest: wouldn't you rather it be Roger Federer?

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